The 2009 San Francisco 49er Bandwagon: Beat The (Gold) Rush

When James Wilson Marshall first discovered gold in Coloma, Calif., the date was Jan. 24, 1848.

Needless to say, the self-proclaimed “49ers”—named after their 1849 wild wild westbound departure—arrived fashionably late to their own party. 

To be fair, word spread slowly. 

Mobile consumers had yet to make the switch from TNT to AT&T, and the Verizon Network consisted of tin cans, string, and a toothless banjo player whose name was prefixed with “Billy."

Perhaps they adopted the infamous Oregon Trail-inspired “strategery” and were slowed down by the 200 tons of Buffalo meat (“You have hunted 1,219 buffalo, ...

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