Will Kobe Bryant Win the PR War vs. Los Angeles Lakers?

Whether you like him or not, Kobe Bryant’s learned to play all the angles—on court and, most recently, off it. This isn’t your headstrong rookie or the angry superstar who asked for a trade seven years ago. This is a 35-year-old athlete coming off back-to-back serious injuries, heading into what will presumably be the last two years of his NBA career.

But he’s still one of the most successful brands in sports, and he works the old public relations push-and-pull to perfection...

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