Who’s More Popular, Kobe Bryant or the LA Lakers?

Kobe Bryant’s popularity has escalated to the point where it is fair to wonder if his brand is superior to that of the Los Angeles Lakers.

The 2-guard has outlasted all of his peers and reached the mountaintop more often than any other active superstar in the league. His successes are very well documented, but his story makes him an incredibly compelling figure in the basketball world.

Background

Kobe Bryant joined the league in 1996 straight out of high school. Many felt as though he had Bleacher Report - Los Angeles Lakers
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