Pitting the Script of ‘Count on Kobe’ Commerical Against Reality

Nike Basketball’s new ‘Count on Kobe’ commercial is receiving positive responses from Kobe’s fans, Kobe’s skeptics and even people with nothing invested in NBA basketball.

The official video has nearly two million views on YouTube and is on its way to 6,000 likes. Thanks to Kobe Bryant, one of the NBA’s most marketable stars in a league loaded with talent, Nike Basketball has no trouble being a juggernaut in terms of selling merchandise.

If we were to pit the script of the ‘Count on Kobe’ commercial against reality, though, wou...

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