Kobe Bryant’s Contract Extension Has Nothing to Do with Wins and Losses

You can be sure that Kobe Bryant’s new $48.5 million deal—the one that will make him the highest-paid player in the NBA for two more years—is about one thing, and it isn’t basketball. It’s business.

The Los Angeles Lakers are the most storied, most widely branded franchise in the history of the game. They know a thing or two about how to perpetuate their lore.

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