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Kobe Bryant: Why His Call Of Duty Black Ops Commercial Cameo Was Genius

Kobe Bryant: Black Ops appearance was genius.

We probably shouldn't be that surprised, but Kobe Bryant is catching a whole lot of flak for appearing as a machine gun-toting video game player in the newest commercial for Call of Duty: Black Ops—although no one seems to be angry at Jimmy Kimmel for doing the ad.

On ESPN First Take, Skip Bayless bashed the decision to participate in the advertisement. What else is new? He doesn't like anything popular.

We don't think it was a bad or misguided decision. In fact, it was a pretty excellent decision.

Here's why.

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