Kobe Bryant Video: Watch Lakers Star Detail the Benefits of His New Kicks

When a basketball shoe ad promises you filet mignon instead of being able to fly, are you really going to buy any other pair?

OK, I’ll answer that for you: no.

Kobe Bryant’s Nike commercial is convincing. It takes the brand’s most successful basketball player and decisively attempts to sell success. On the YouTube page of the clip, the video description reads: “Are you successful? As successful as you could or should be? Learn to adapt to succeed through the KobeSystem. Coming soon.”

Forget P90x; the KobeSystem is coming soon.

According to A...

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