Jeremy Lin Helps Usher Lakers into Life of More Modest NBA Reality

If you're unlikely to win the NBA championship, there have to be other ways to remain relevant.   

The Los Angeles Lakers embraced one of them Friday with their trade for Jeremy Lin, whose arrival meshes well with the Lakers' massive global brand.

Lin first captivated that worldwide audience two years ago with an underdog run of success for the New York Knicks as the NBA's first American of Taiwanese or Chinese descent.

Last season, the Bleacher Report - Los Angeles Lakers
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